Adding Flavour to Liquid’s Marketing

Client

Liquid

Objective

Liquid expanded its product range by introducing an exciting new flavour, backed by both above-the-line and below-the-line marketing activities. They aimed to broaden brand visibility, engage existing customers, and draw new audiences to try the fresh offering.

Our Solution

• Bespoke Field Marketing & Implementation (FMI) Plan: We developed a tailored strategy to position Liquid’s new flavour launch for maximum impact.

• Brand Ambassador Team: A dedicated, well-trained team represented Liquid at various events and locations, sharing product knowledge and energising interactions with customers.

• On-Street Product Distribution: Our ambassadors conducted targeted sampling at high-footfall locations across Dublin—such as key traffic hubs and train stations—placing product directly into the hands of both new and existing customers.

• College Attendance: We organised and managed Liquid’s brand stand setup at multiple colleges, ensuring smooth operations and effective product-in-hand sampling to capture student interest.

• Sea Session Coordination: The Blink Group facilitated Liquid’s presence at Sea Session, overseeing all logistics and on-site engagement to ensure a standout brand experience.

Outcome

By executing an integrated field marketing strategy across diverse touchpoints—from bustling city centres and college campuses to a high-profile festival—The Blink Group successfully elevated Liquid’s new flavour launch. This hands-on approach generated meaningful consumer interactions, broadened brand awareness, and positioned Liquid as an innovative, must-try option in the market.