Blood Monkey Gin Sampling

Client

Blood Monkey Gin

Objective

Blood Monkey Gin aimed to run a powerful in-store sampling campaign across 14 locations in Ireland. Their goal was to boost brand awareness and educate both new and existing customers on what makes Blood Monkey Gin so distinctive.

Our Solution

• Nationwide Brand Ambassadors: We provided trained and engaging brand ambassadors at all 14 locations, ensuring each store visit delivered a memorable sampling experience.

• Product Education & Storytelling: Our ambassadors effectively communicated the unique selling points and flavour profile of Blood Monkey Gin, sparking interest and driving curiosity among shoppers.

Outcome

Blood Monkey Gin successfully connected with a wide audience, creating lively interactions and on-the-spot tastings. This hands-on approach reinforced the brand’s identity and left customers with a positive impression—ultimately contributing to greater brand recognition, stronger customer loyalty, and increased sales opportunities.