Coty Fragrance Launch

Client

Coty

Objective

Coty launched a new fragrance range on behalf of one of their clients, seeking nationwide brand ambassadors to provide an engaging, customer-focused in-store experience.

Our Solution

• Highly Trained Brand Ambassadors: The Blink Group sourced and supplied skilled ambassadors specifically selected for their expertise in fragrance and customer engagement.

• Nationwide Rollout: These ambassadors were deployed across various locations, offering product demonstrations and personalised recommendations, ensuring consistent brand messaging and a premium customer journey.

Outcome

By entrusting The Blink Group with ambassador selection and coordination, Coty successfully executed a seamless fragrance launch. Customer interactions were both memorable and impactful, creating a strong buzz around the new product range and reinforcing Coty’s reputation for excellence in the beauty and fragrance sector.