Doritos Roulette – Brand Trial

Client

PepsiCo

Objective

PepsiCo launched an exciting new Doritos flavour, supported by a comprehensive above-the-line and below-the-line marketing campaign aimed at solidifying Doritos’ market leadership. Customers took the challenge to see could they “Handle the Heat” in a fun and engaging retail promotion.

Our Solution

• Nationwide Brand Ambassadors: We deployed a dedicated, on-the-ground team across the country to support PepsiCo’s below-the-line efforts.

• Field Marketing Initiative (FMI): Our extensive FMI programme ensured seamless brand engagement, enabling consumers to experience the new flavour firsthand and driving strong in-store impact.

Outcome

This large-scale activation reinforced Doritos’ position in the market, with The Blink Group’s expertise in delivering high-impact field marketing campaigns playing a central role. Positive consumer interactions and memorable sampling experiences contributed to the successful product launch and ongoing brand enthusiasm.

Find out how we can help you add some heat to your sales.