Doritos Roulette – Brand Trial


Client

PepsiCo

Objective

PepsiCo launched an exciting new Doritos flavour, supported by a comprehensive above-the-line and below-the-line marketing campaign aimed at solidifying Doritos’ market leadership. Customers took the challenge to see could they “Handle the Heat” in a fun and engaging retail promotion.

Our Solution

Nationwide Brand Ambassadors: We deployed a dedicated, on-the-ground team across the country to support PepsiCo’s below-the-line efforts.

Field Marketing Initiative (FMI): Our extensive FMI programme ensured seamless brand engagement, enabling consumers to experience the new flavour firsthand and driving strong in-store impact.

Outcome

This large-scale activation reinforced Doritos’ position in the market, with The Blink Group’s expertise in delivering high-impact field marketing campaigns playing a central role. Positive consumer interactions and memorable sampling experiences contributed to the successful product launch and ongoing brand enthusiasm.

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