Dulux Moda Retail Promotion – Driving Brand Sales

Client

Dulux

Objective

Dulux introduced their premium product, Moda, to Woodie’s stores nationwide. They sought to create a high-impact launch and an outstanding in-store experience, showcasing the product’s top-tier quality to customers.

Our Solution

• Skilled Brand Ambassadors: We provided professional, personable ambassadors in Woodie’s locations across the country, engaging shoppers and guiding them through the unique benefits of Moda paint.

• Nationwide Mystery Shoppers: To maintain consistent service quality, mystery shoppers evaluated customer interactions and product presentation, offering valuable insights to refine the in-store experience.

Outcome

By combining a knowledgeable, on-the-ground ambassador force with strategic mystery shopper feedback, Dulux successfully elevated Moda’s profile in Woodie’s stores. Customers left with a stronger appreciation of the product’s premium features, while positive feedback and robust sales underscored the power of The Blink Group’s end-to-end brand support.