Henkel Ireland asked The Blink Group to deliver an exciting retail promotion for Loctite. Hang Tight with Loctite was born. By involving customers in this fun competition, the Loctite brand really got to stick in customers’s minds at Woodies stores across the country.
“Henkel has seen great value and uplift in our sales during these campaigns and for our many brands”
– Crevan Byrne, Henkel AG & Co KGaA Dusseldorf.