Millionaire Raffle Outreach

Client

The National Lottery

Objective

The National Lottery aimed to boost visibility and excitement around their Millionaire Raffle, using an engaging on-the-ground promotional campaign to draw attention from both new and returning participants.

Our Solution

• Skilled Brand Ambassadors: We deployed a handpicked team of knowledgeable, friendly ambassadors who interacted directly with passers-by, highlighting the raffle’s key features and building real-time buzz.

• Targeted Engagement: By positioning ambassadors in high-footfall areas, we maximised exposure, sparking conversations that elevated the raffle’s profile and encouraged on-the-spot ticket purchases.

Outcome

The face-to-face outreach successfully energised public interest in the Millionaire Raffle, generating enthusiasm and heightening sales. This momentum reinforced The National Lottery’s reputation for fun, high-stakes promotions, demonstrating how a skilled ambassador team can produce tangible results in a short time frame.