MyBlu Sampling Experience

Client

MyBlu

Objective

MyBlu sought to launch a vibrant pop-up vape store in South Dublin City Centre. They wanted an engaging walk-in sampling experience to showcase their products and educate both new and existing customers about the brand.

Our Solution

• Personalised Brand Ambassador: We provided a skilled, personable brand ambassador who resonated with MyBlu’s target audience, ensuring seamless in-store interactions.

• Enhanced Customer Engagement: Our ambassador delivered product demonstrations, answered questions, and shared insightful information about MyBlu’s vaping range, fostering a deeper connection with potential buyers.

Outcome

Thanks to the lively walk-in sampling experience, MyBlu successfully elevated brand awareness and strengthened customer loyalty. Shoppers left with a positive impression of MyBlu’s innovative approach, underscoring The Blink Group’s ability to deliver memorable brand activations.