Nomadic Brand Visibility

Client

Nomadic

Objective

Nomadic expanded their product range with the launch of an exciting new flavour, supported by both above-the-line and below-the-line marketing activities. They sought to maximise brand visibility and connect directly with target consumers across multiple high-profile events and locations.

Our Solution

• Bespoke Field Marketing & Implementation Plan: We developed a tailored strategy to drive consumer engagement, ensuring Nomadic’s new flavour was introduced in an authentic, high-impact manner.

• Dedicated Brand Ambassador Team: A specially trained team represented Nomadic with enthusiasm, expertly introducing the new product to both existing fans and first-time customers.

• On-Street Product Distribution: The ambassador team carried out on-the-ground sampling at high-footfall locations across Dublin—such as busy traffic hubs and train stations—to extend reach and spark immediate interest.

• Well Fest Activation: We coordinated setup and breakdown of Nomadic’s stand at this premier wellness event, facilitating interactive games and product sampling. Throughout the weekend, our ambassadors delivered a memorable, hands-on experience that generated strong brand connections.

• Bloom Festival Support: By working closely with Nomadic’s management, our team ensured a smooth presence at Bloom, reinforcing brand messaging and interacting with festival-goers to deepen awareness of the new flavour.

• St. Patrick’s Festival 2024 Coordination: We secured strategic product distribution points along the Dublin parade route, ensuring Nomadic remained visible and top-of-mind during the city’s iconic festivities.

Outcome

Through a cohesive and results-driven field marketing plan, The Blink Group successfully elevated Nomadic’s brand profile and new flavour launch. Festival attendees, commuters, and event-goers alike were introduced to Nomadic in a dynamic, interactive way, translating into stronger brand recognition and consumer engagement across multiple touchpoints.