Sellotape Gift Wrapping Service

Client

Henkel

Objective

Henkel aimed to boost the visibility of their Sellotape product by offering a FREE Gift Wrapping Service in top-performing retail outlets, enhancing customer engagement and driving product awareness.

Our Solution

• Nationwide Gift Wrapping Service: The Blink Group provided a complete end-to-end solution by setting up free gift wrapping stations across eight key locations.

• Skilled Brand Ambassadors: We deployed a team of highly trained, customer-focused ambassadors who not only wrapped gifts expertly but also informed shoppers about Sellotape’s quality and ease of use.

• Logistics & Coordination: Our team managed all logistics, including the delivery and collection of gift wrapping stations, ensuring a seamless experience for both retailers and customers.

Outcome

The activation significantly boosted Henkel’s product visibility, with customers appreciating the added value of free gift wrapping. By creating a positive in-store experience, Sellotape cemented its position as a trusted household brand, while The Blink Group’s professional execution reinforced our reputation for delivering impactful, customer-centric activations.